Jovan White Musk by Jovan Cologne. Jovan White Musk for men is a fearless fragrance that is not intended for wilting wallflowers. Created by the fragrance masters at the design house of Jovan in 1992, it features the masculine blend of thyme, mint, melon, Granny Smith apple and citruses to create a manly aroma that leaves no doubt the wearer is a man's man. Jovan White Musk is a courageous fragrance that carries you, whether you are jump-starting your day or attacking your five o'clock shadow.