The new generation matte foundation combines high coverage with long-wearing (24 hours) wear. With this foundation, you get very high coverage, plus its ability to even out skin tone and remove facial imperfections to give you a smooth and comfortable look that lasts all day. Thanks to the new FlexiFit technology, you get make-up that matches your skin movements to give you a 100% natural effect. Forget about the intense and visible coverage of your foundation, use this matte foundation in a very smooth and easy way to get more beautiful and natural coverage. This foundation cream provides perfect coverage for your skin as it works to conceal the forehead and nose area with a perfect and smooth face contour without defining facial lines and wrinkles. The foundation is waterproof and long-wearing for flawless skin for 24 hours. Matt Velvet Skin Foundation available in 40 shades ideal to suit all skin tones.

This full coverage face foundation with a creamy, blendable formula reduces shine while softening the texture. This foundation with flexi-fit technology ensures a matte look that lasts all day without cracking, peeling or fading. It is preferred by users thanks to its transparent formula and perfect coverage

This full coverage face foundation with a creamy, blendable formula reduces shine while softening the texture. This foundation with flexi-fit technology ensures a matte look that lasts all day without cracking, peeling or fading. It is preferred by users thanks to its transparent formula and perfect coverage

This full coverage face foundation with a creamy, blendable formula reduces shine while softening the texture. This foundation with flexi-fit technology ensures a matte look that lasts all day without cracking, peeling or fading. It is preferred by users thanks to its transparent formula and perfect coverage

This full coverage face foundation with a creamy, blendable formula reduces shine while softening the texture. This foundation with flexi-fit technology ensures a matte look that lasts all day without cracking, peeling or fading. It is preferred by users thanks to its transparent formula and perfect coverage

ULTRA HD foundation feels like a second skin, but still provides medium coverage, and the light-diffusing formula looks natural and makes skin look flawless and feel moisturized Exclusive 4K Complex guarantees invisible, natural and comfortable makeup The fluid texture blends in seamlessly and conceals imperfections to unify the skin’s texture

Ultra HD Liquid Foundation creates a naturally flawless complexion — on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium-to-buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This lighter weight formula delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion

Our best-selling, everyday liquid foundation – now in an extended range of 50 skin-like shades. With its superior blendability, advanced blurring properties and lightweight, natural finish, Ultra HD Foundation is frequently named one of the best liquid foundations by pros and makeup lovers alike. It provides medium, buildable coverage that looks like skin, thanks to a unique weightless formula that contains hydrating Hyaluronic Acid. Smart adaptive pigments adjust to your complexion, and skin fusion technology makes the formula blend seamlessly. Originally created to appear flawless to the naked eye and on advanced HD cameras, Ultra HD Foundation is the key to achieving a perfect skin finish

gives a second skin feeling, but provides medium coverage and a formula that spreads lightly on the skin and gives a natural, flawless look and a hydrated feel The exclusive 4K formula ensures a comfortable, natural and invisible cosmetic use The liquid formula blends seamlessly and covers imperfections to even out skin texture

Ultra HD Foundation gives a second skin feeling, but provides medium coverage and a formula that spreads lightly on the skin and gives a natural, flawless look and a hydrated feel The exclusive 4K formula ensures a comfortable, natural and invisible cosmetic use The liquid formula blends seamlessly and covers imperfections to even out skin texture

Provides medium, buildable coverage that looks like skin Smart adaptive pigments adjust to your complexion, and skin fusion technology makes the formula blend seamlessly Originally created to appear flawless to the naked eye

Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion — on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium coverage with a lightweight texture that looks just like skin. Long-lasting with a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres for time-released hydration that ensures comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion — and an unretouched life.

What it is: A bestselling HD foundation that appears more invisible, comfortable, and natural-looking than ever. What it does: Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium coverage with a lightweight texture that looks just like skin. Long-lasting with a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres for time-released hydration that ensures comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion—and an unretouched life. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye. "My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director Convert your HD Liquid Foundation shade to Ultra HD Liquid Foundation using the "Ultra HD Shade Conversion Chart" in the Articles section below.